Research Questions
RESEARCH QUESTIONS ( INCOMPLETE )
1. Describe The Two Main Forms Of Research Undertaken By The Media Industries .
- There Are Two Main Forms Of Research Undertaken By The Media Industries .
-MARKET RESEARCH-
Effective and Successful Media Products Target The Right Audience and Communicate To Them In An Effective Way .
MARKET RESEARCH LOOKS AT :
- Statistical Data , Audience , Size Etc .
2. a] State The Full Name Of The following Research Organisations :
NSR – NATIONAL READERSHIP SURVEY
ABC – AUDIT BUREAU CIRCULTION
BARB – BROADCAST AUDIENCE RESEARCH BOARD
RAJAR – RADIO AUDIENCE JOINT AUDIENCE RESEARCH
B]
NSR Provides Information To The Industry On Who Reads What Publication
ABC provides circulation information to the newspaper and magazine industry.
BARB is the organisation that compiles audience measurement and television ratings in the United Kingdom
RAJAR Radio Joint Audience Research; measures and profiles the audiences of UK radio stations. Offers headline audience data by station, more detailed information
3. DESCRIBE THE DIFFERENT WAYS IN WHICH A MEDIA AUDIENCE CAN BE SEGMENTED
Segementing the audience into different categories makes it easier for media producers to identify and target groups of people with the same needs and wants those undertaking research within or on behalf of media organizations therefore look for categories they can use to divide up potential audience.
4. EXPLAIN THE IMPORTANCE OF ADVERTISING TO MEDIA PRODUCTION
Advertisers are attracted to media products such as newspapers, magazines, broadcast programmes and websites because they deliver a ready made audience to them.
5. Summarise the role of a researcher.
Some radio and television productions employ researchers as part of their pre-production team. The role of a researcher on a television programme. Researchers such as ‘today on radio’
8. Explain what the term copyright means and why it is an important factor in media production.
Is a type of intellectual property that cannot normally be used without the permission of the owner. When planning your product and drawing up the budget, you also need to take account of the potential costs of using copyright material.